In recent years, trampoline parks have skyrocketed in popularity, establishing themselves as one of the fastest-growing attractions in the UK. From just one pioneering park launched in 2014, the industry has boomed to over 150 trampoline parks nationwide today. This surge reflects a booming interest in active, family-friendly entertainment and highlights a lucrative opportunity for park owners.
However, to stay competitive and thrive in this dynamic market, trampoline park owners need to stay ahead of industry trends. This means understanding evolving consumer preferences, leveraging technological advancements, and integrating new developments into your business strategy.
In this article, we’ll delve into the current market landscape and explore key trends that can help take your trampoline park to new heights. From enhancing safety protocols to embracing online booking systems, we’ll provide actionable insights and recommendations to help you make the most of these trends.
Let’s dive in and discover how you can adapt and shine in the ever-evolving trampoline park industry.
Why Following Current Trends is Crucial for Trampoline Parks
In the competitive world of in-ground trampoline parks, staying aligned with current trends isn’t just a strategy—it’s a necessity for success. Here’s why keeping up with industry trends is crucial for trampoline park owners:
- Open New Windows of Opportunity: Trends often signal new avenues for growth and innovation. By embracing emerging trends, you can introduce novel attractions or services that meet evolving customer expectations, creating fresh opportunities to attract and retain visitors.
- Deal with a Rapidly Changing Business Environment: The entertainment landscape is continuously shifting, influenced by changes in consumer preferences and technological advancements. Staying attuned to these changes allows you to adapt swiftly, ensuring your park remains relevant and appealing.
- Understand the Needs and Wants of Your Target Audience: Trends provide valuable insights into what your audience desires. By understanding these shifts, you can tailor your offerings to meet the specific needs and preferences of your visitors, enhancing their overall experience.
- Staying Up-to-Date with Industry Standards: Keeping up with trends ensures that your park adheres to the latest industry standards and best practices. This not only helps in maintaining safety and quality but also builds credibility and trust with your customers.
- Take Your Business on the Path to Success: Adapting to trends can position your park as a leader in the industry. Innovative approaches and updated features can drive increased footfall, boost revenue, and solidify your park’s reputation as a premier entertainment destination.
- Stay Ahead of Competitors: In a competitive market, being proactive with trends helps you differentiate your park from others. By offering unique and up-to-date experiences, you can capture a larger market share and attract a loyal customer base.
- Help in Networking and Partnerships: Engaging with industry trends often involves participating in industry events and networks. This not only keeps you informed but also opens doors to valuable partnerships and collaborations that can enhance your park’s offerings and visibility.
By recognising and acting on these trends, you can ensure your commercial trampoline park not only meets but exceeds customer expectations, driving both satisfaction and profitability.
Let’s dive into the trends you can capitalise on to stay ahead in the trampoline park industry.
Health and Safety
Trampoline parks are vibrant, exhilarating environments where both kids and adults can have a fantastic time. Watching visitors bounce, laugh, and enjoy themselves is one of the greatest rewards of running such a lively venue. However, amidst the excitement, ensuring the safety of your guests is paramount.
In recent years, there has been a rise in trampoline-related injuries, leading to stricter health and safety regulations across Europe and beyond. Trampoline park owners must prioritise enhanced safety measures to reduce the risk of injuries and position their park as a leader in safety standards.
Here are key measures to implement:
- Keen Supervision of Jumpers: Ensure that trained staff are always on hand to monitor and guide jumpers. Their presence helps prevent risky behaviour and provides immediate assistance if an incident occurs.
- Insurance Companies’ Oversight: Work closely with insurance providers to review and enhance your safety protocols. Their expertise can help you identify potential risks and ensure that your park meets industry safety standards.
- Regular Inspections: Conduct thorough inspections of your facilities both in-house and through third-party evaluations. These inspections will help identify and address potential hazards before they become serious issues.
- Proper Setup and Design: Invest in high-quality spares and follow best practices for park design and setup. Ensuring that trampolines and surrounding areas are well-maintained and properly installed is crucial for preventing injuries.
- Adherence to Industry Standards: Follow the technical standards established by the International Association of Trampoline Parks. These standards provide a framework for safety and help ensure that your park operates within recognised guidelines.
- Quick medical assistance: Integrating on-site instant care and medical facilities can further enhance safety protocols. Quick access to medical assistance can significantly reduce the impact of any injuries, reassuring visitors that their well-being is a top priority.
By embracing these measures, you not only comply with evolving regulations but also demonstrate a strong commitment to your visitors’ safety. This dedication will build trust, attract more guests, and elevate your trampoline park’s reputation. As we move forward, let’s explore how adapting to other key trends can further enhance your park’s success and growth.
Embracing Older Jumpers
Trampoline parks have traditionally been associated with children’s entertainment, but there’s a noticeable shift in demographics. More adults and older individuals are now enjoying trampolining.
Teenagers also show a strong preference for informal, fun activities, with trampolining emerging as a top choice.
To capitalise on this trend, trampoline park owners must adapt their offerings and marketing strategies to cater to a broader age range. Here’s how:
- Expand Your Park’s Features: Incorporate attractions and activities that appeal to older age groups. Consider adding obstacle courses, rock-climbing walls, or dodgeball tournaments. These additions can transform your trampoline park into a versatile entertainment venue suitable for all ages, not just children.
- Revise Your Marketing Strategy: Highlight the variety of activities available for different age groups at the park to attract a wider audience.
- Enhance Safety Measures: Maintaining high safety standards is essential as your park attracts a broader demographic. Enhanced safety measures, comprehensive supervision, and specialised equipment for different age groups create a secure environment and build trust.
- Offer Corporate Packages: Tap into the market of team-building and corporate events. Design packages that cater to businesses looking for engaging, out-of-the-office experiences. This can open up additional revenue streams and introduce your park to new customer segments.
To attract and retain a diverse customer base, consider adapting your trampoline park to accommodate a wider age range and enhancing safety protocols. This approach positions your park as a leading destination for fun and fitness across all age groups.
As we continue, we’ll explore more trends that can further enhance your trampoline park’s appeal and success.
Fun Ways to Exercise
Trampolines are no longer just about fun—they’re becoming a powerful fitness tool. Bouncing on a trampoline isn’t just exhilarating, it’s also an excellent way to stay fit. With trampoline fitness gaining popularity, park owners have a unique opportunity to tap into the health-conscious market while still maintaining the element of fun.
Studies show that trampoline exercises can burn significant calories in a short amount of time. Just 10 minutes of jumping can burn more calories than 30 minutes of running! The best part? Customers barely notice the effort because they’re having so much fun. By introducing fitness-focused classes, such as trampoline aerobics, cardio sessions, or strength-training routines, you can turn your park into a health and wellness hub.
Here’s how trampoline fitness can benefit your business:
- Appeal to Health-Conscious Customers: Fitness enthusiasts are always looking for exciting ways to work out. Offering fitness programmes that incorporate trampolining can attract a new customer base who may not have considered visiting a trampoline park before. This group is typically willing to pay a premium for specialised, effective workout sessions.
- Promote Fun and Fitness: The appeal of fitness trampoline workouts lies in the combination of fun and fitness, offering a refreshing alternative to traditional gym routines. Market your park as a place where fitness meets fun to attract visitors looking for a new and enjoyable way to stay in shape.
- Create Community Engagement: Fitness classes often foster a sense of community among participants. By hosting group fitness sessions or even fitness challenges, you create a space where visitors can build relationships, not only with your park but with each other. This encourages word-of-mouth marketing and strengthens customer loyalty.
Position trampolining as a fun and effective form of exercise to attract new, health-conscious customers and increase your park’s appeal to a wider audience. Integrating fitness trends into your trampoline park can boost attendance and revenue.
Let’s now explore how embracing technology through online ticket booking can streamline your customer experience and increase convenience.
Connecting with Your Audience
Social media platforms are essential for promoting your 14ft trampoline park and creating lasting connections with customers. With most of your audience actively engaging on platforms like Instagram, Facebook, Linkedin, and TikTok, it’s crucial to capitalise on this trend to boost your park’s visibility and drive traffic.
Here’s how you can harness the power of social media to benefit your trampoline park business:
- Showcase Your Park’s Unique Features: Use engaging visuals to showcase your trampoline park’s unique features and activities. Create dynamic videos of fitness classes and fun challenges, and share behind-the-scenes content to attract potential customers.
- Promote Online Bookings and Exclusive Offers: Simplify the booking process by integrating an easy-to-use online reservation system into your social media pages. Highlight the convenience of booking through your website or app, offering exclusive discounts for those who book online. For example, visitors who make their bookings via your Instagram or Facebook pages could get 10% off their first visit. This not only encourages more bookings but also boosts engagement on your social channels.
- Run Giveaways and Promotions: Social media giveaways are a powerful tool for driving traffic and increasing your park’s visibility. Run contests where followers can win free jump sessions or discounted group bookings in exchange for likes, shares, or tagging friends. For example, offer a special discount for customers who visit the park after seeing a promotion on social media, or provide a freebie to those who share their experience online. This strategy encourages word-of-mouth marketing and creates buzz around your park.
- Share Customer Experiences: User-generated content (UGC) is incredibly effective for building trust. Encourage your customers to share their trampoline park experiences and tag your park in their posts. Sharing these experiences on your page not only provides authentic testimonials but also engages your audience, making them feel more connected to your brand.
- Build a Loyal Community: Stay consistent with your content, interacting with your followers by responding to comments, messages, and reviews. Create polls, and quizzes, or ask questions to engage your audience. The more connected people feel to your brand, the more likely they are to return, recommend your park to others, and book visits online.
By effectively using social media, you’re not only creating a platform to promote your 12ft trampoline park but also fostering a loyal community that will continuously support your business. With promotions, exclusive online booking discounts, and engaging content, you’ll see increased foot traffic and customer loyalty.
Conclusion
Staying ahead in the trampoline park industry requires a commitment to evolving with the latest trends. Whether it’s enhancing safety protocols, catering to an older demographic, or embracing social media, these steps are necessities to thrive in today’s competitive environment.
Your company is going to be successful in the long run if you act today. Implementing trends such as online bookings, and fitness-based activities, and leveraging social media can position your park as a go-to destination for all ages, helping you attract a broader audience and increase your revenue streams. These strategies not only make your park more appealing but also create a sustainable business model that adapts to ever-changing market demands.
So, why wait? Start implementing these trends today and witness how they elevate your trampoline park to new heights. If you’ve already embraced some of these trends or have other ideas, We encourage you to share your experiences. Let’s keep the conversation going—your insights could inspire fellow trampoline park owners to achieve even greater success.
Trampoline parks can be quite profitable, with revenue potential driven by high foot traffic, diverse revenue streams like entry fees and birthday parties, and scalable operations.
Promote your trampoline park through targeted social media campaigns, local advertising, partnerships with schools and community groups, and offering special promotions or events.
The target audience includes families with children, teenagers, and young adults, as well as schools and community groups seeking recreational or fitness activities.
Start by researching the market, securing a suitable location, obtaining necessary permits and insurance, investing in high-quality equipment, and developing a strong marketing strategy.
The main downsides of trampolines include the risk of injury, especially if safety guidelines are not followed, and the potential for high maintenance and insurance costs.
